Making technology feel human.
We build AI Lifeforms designed for emotional connection.
Bringing AI to Life.
When a companion feels more human in how it looks, moves, and responds, people naturally open up, stay engaged, and form a bond. That bond is what turns interaction into companionship. And companionship into comfort, warmth, and meaning over time.
A living AI in every home.
InsBotics is a global company founded in 2024, headquartered in Singapore with an R&D center in Beijing.
We give AI a genuine sense of life, so it can offer people something technology rarely does: real emotional value. Comfort on a hard day, warmth in a quiet room, the feeling that someone is truly there with you.
When an AI feels alive, it doesn't pull us apart—it eases loneliness, softens the everyday, and helps relationships at home grow closer and more harmonious. The more a family feels that warmth, the more naturally they welcome an AI life in. That is how a living AI finds its way into every home.
What We Build
We're creating a new category of robots designed around presence—the feeling that someone is truly there with you.
Pophie is our first step. In the future, we will introduce companion robots for different people and in different forms, all grounded in the same principle: presence first, emotional value always.
What We Believe
To earn trust in the home, we hold ourselves
to a higher standard than "it works."
Presence Over Performance
Real connection comes from natural timing, attention, and behavior—not scripted moments.
Safety by Design
We build layered safeguards to promote healthy interactions and reduce harmful content, and we improve continuously with feedback.
Users First
Pophie was created to bring warmth to users and their families, and we hold ourselves to the highest standard of care—devoted to giving every user that same warmth in all we do.
Our Team
A team built to deliver — bringing together decades of experience in AI, robotics, and consumer products.
Deep AI Expertise
Our AI team includes researchers and engineers from leading tech companies, with deep expertise in multimodal models, emotion recognition, and conversational AI — the core intelligence behind Pophie.
Proven Hardware
Key members of our hardware team come from established companion robot programs, bringing hands-on experience in miniature robotics, sensor integration, and manufacturing at scale.
Consumer Product DNA
Our founding team comes from internet products, including a mobile app with over 100 million users. What we do best is experience: making interactions effortless and products genuinely better over time.
Our Journey
Feasibility & Concept Validation
Hardware Development Kickoff
Prototype Iterations (EVT → DVT)
CES Showcase
50+ beta families validating everyday use.
Kickstarter campaign — raised over US$406,000 from 1,098 backers.
First production units begin shipping to backers.